Magic is the only technology that can truly bridge online and traditional fashion retail.

  • Our RFID tracking system can locate all product items in a real store in real-life and instantly detect their individual movement to 100% reliability.
  • Our exclusive ultrasound interface uses Magic’s unique tracking capabilities to enable customers’ mobile phones to automatically capture their product selections.

With Magic, retailers can provide their customers with a highly personalised shopping experience, learning from their choices and preferences and enabling unprecedented applications and use cases.


We recently showcased our Magic technology as part of Farfetch's 'Store of the Future' event in the Design Museum. Our Magic powered their 'Connected Rail' or 'Offline Cookie' as they call it. See it in action here: