At the core of our Magic technology are standard (Gen2) passive RFID tags attached to product items. The use of standard tags allows full compatibility and inter-operability with existing and future RFID applications, so retailers and manufacturers do not have to change their existing technologies.

Whilst the tag we use are standard, the way we use them is far from standard. An advanced patent-protected mechanism allows Magic to keep all tags within range of a tracking reader "alive" and responding at all times, so the withdrawal of product items can be detected in less than 300ms and so enable "live" and interactive applications - unheard of in the field of RFID.