Magic enables several novel Use Cases within the fashion retail environment, with benefits for both retailers and consumers. These fall in four groups:

  1. Perpetual inventory or “live” stock control, where retailers and consumers know what is in the store or backroom at all times, with 100% reliability and an update time of less than one second.
  2. Unique security applications, where removed items are detected immediately, allowing cross-referencing with video surveillance systems and enabling other novel security systems.
  3. Exciting customer applications that make use of the customers’ mobile phones through Magic-enabled apps that detect customer selections while they shop.
  4. Collection of statistics on individual customer selections in store and beyond, enabling an unprecedented level of personalised customer service.